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About US
Legacy Sourced. Globally Delivered
At the heart of our operations lies a commitment to excellence rooted in generations of expertise. Our organization is led by Er. Vetrivel Soundarrajan, a seasoned trade professional and B.Tech Engineer who embodies a unique synthesis of traditional mastery and modern industrial strategy.
Born into a prominent lineage of planters and hill-crop traders, Vetrivel possesses an innate, source-level understanding of agricultural cultivation. This heritage is fortified by his technical background and an extensive international career spanning leadership roles in Germany, Dubai, Qatar, and Bahrain. This unique duality allows us to infuse deep agricultural roots with the precision of modern engineering.
Through this global tenure, we have mastered the complexities of cross-border regulatory frameworks and the bespoke requirements of a diverse international clientele. At our scale, we do more than trade; we bridge the gap between heritage and innovation to exceed the exacting standards of the global market.
Er. VETRIVEL SOUNDARRAJAN
Managing Director
Our Vision
India’s finest coffee and spices, globally trusted.
To be the definitive gateway for high-quality Indian coffee and spices, recognized globally for unmatched consistency, supply chain transparency, and operational excellence.
Our Mission
Empowering growers. Protecting global trade.
To bridge the gap between independent hill-station planters and the global market by sourcing premium coffee and spices. We are dedicated to empowering growers while safeguarding our clients’ commercial interests through unwavering integrity, expert market analysis, and strategic risk management.
Good Trade Starts With Good Sourcing
Consistency at origin creates confidence at destination.
Our Principles
What Drives Us
Quality
We go beyond simply sourcing exceptional hill-grown produce; we guarantee that the stock you receive matches your sample precisely. This standard is achieved through transparent processing and enduring partnerships with our growers.
Consistency
We ensure unwavering consistency by employing rigorous sourcing and scoring protocols, meticulously analysing every lot to meet the exacting standards our international partners expect.
Ethical Sourcing & Sustainability
We are driven by a dual commitment to community and climate. We empower our grower network through fair compensation and enduring partnerships that ensure local economic stability. Simultaneously, we safeguard the future by promoting climate-smart farming, creating a resilient supply chain where both the ecosystem and the community flourish for generations.
